Michelob ULTRA will begin the Soccer Celebrations series with a UEFA Champions League watch party at Union Yards on May 30, according to an announcement made on May 21. The event is set to mark the start of activities surrounding this summer’s global soccer tournament.
The kickoff event invites fans to watch live soccer and participate in interactive experiences, including a chance to win two tickets to an upcoming match in Philadelphia. Attendees can enter the contest by taking part in a soccer Pop‑A‑Shot challenge, where the highest scorer by day’s end will receive the prize.
Organizers say this is the first of several free Soccer Celebration events presented by Michelob ULTRA. Throughout the summer, Union Yards will serve as a gathering place for fans during major matches. The series officially begins June 11 with live viewing of the FIFA World Cup 2026 group-stage opener between Mexico and South Africa at 3 p.m. Eastern Time.
During the tournament, both Union Yards and Reaney Street are expected to host entertainment such as live music, special appearances, games, giveaways, and large-screen broadcasts of select FIFA World Cup matches. Food and beverage offerings will feature globally inspired menus reflecting competing nations’ cuisines alongside Michelob ULTRA as featured beverage. A Fan Activation Zone powered by Associate Partners Visit PA, Visit Delco, and Discover Lancaster aims to bring regional pride through competitions and fan challenges.
Soccer Celebration events are free but require advance registration through SeatGeek. Fans interested in attending or learning more about complimentary tickets are encouraged to visit official channels for details.
Philadelphia Union functions as a professional soccer team in Major League Soccer focused on representing Philadelphia while fostering fan involvement and community ties; its facilities include Subaru Park stadium along with training centers according to the official website.
