City of Allentown issued the following announcement on Dec 10.
Retail customers seeking holiday presents are encouraged to Shop Safe, Shop Smart, Shop Allentown!
Supporting Allentown businesses with holiday shopping and gift cards is more important now than ever, as studies show that every dollar spent at a small business multiplies that impact on the local economy.
The holiday campaign, “Shop Safe, Shop Smart, Shop Allentown!” will appear on billboard, social media, digital media, television, and radio marketing through the holiday season. The ads direct viewers to the new Allentown Business Directory at www.GoAllentown.org, a fully functional and searchable database of the city’s businesses, encouraging people to visit, shop, and dine in Allentown.
This business community promotion is a partnership of the City of Allentown, the Allentown Chamber of Commerce and Greater Lehigh Valley Chamber Foundation.
Allentown marketing firms Keenan-Nagle and Faces International have created the joint messaging to support our city’s businesses most drastically impacted during this challenging time: restaurants, retailers, salons and barbershops, and arts and entertainment facilities.
Funding for this program has been made possible through the US Department of Housing and Urban Development – CARES Act.
Original source can be found here.
Source: City of Allentown
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